) and News Corp (NYSE:
) cannot decide if they really want to part with the video
service they helped popularize. Even so, the two firms appear to
be proceeding with another exit strategy.
, Hulu's board has approached potential buyers to gauge their
interest in acquiring the online video service.
NBC (which started Hulu with Fox) gave up corporate control
after it merged with Comcast (NASDAQ:
Reuters did not provide many other details, but an
report -- published hours before the Reuters exclusive broke --
might help fill in the blanks.
According to AllThingsD's Peter Kafka, Yahoo (NASDAQ:
) and Amazon (NASDAQ:
) are among the firms interested in buying Hulu. Guggenheim
Partners, a $160 billion fund manager that hired former Yahoo CEO
Ross Levinsohn, is also said to be courting Hulu board members
for a potential buyout.
If both reports are true, it would stand to reason that Hulu
execs have met with Yahoo and Amazon to discuss their
By acquiring Hulu, Amazon could bolster its existing online
video library, which is currently part of the Amazon Prime
subscription service. Initially designed to encourage Amazon
customers to shop more often, Prime now offers a Netflix-inspired
) service with thousands of videos.
Amazon has worked hard to
acquire new content deals
with key Hollywood partners,
including Warner Bros
. Hulu would give Amazon access to an entirely new slate of
content, including a number of exclusive TV shows.
Yahoo has yet to enter the online video industry with a paid
service, but Hulu could provide that option.
The company, which recently introduced an
, has actively searched for
new content providers
to attract additional viewers.
Hulu is not the only streaming video giant on Yahoo's radar.
The firm's CEO, Marissa Mayer, is reportedly interested in
Unlike Hulu, which could feasibly cost upwards of a billion
dollars, Dailymotion could be valued at just $300 million. The
site is quite popular internationally, but its page views
pale in comparison
to those of Google's (NASDAQ:
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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