In line with its plan of remodeling existing stores to keep
them up-to-date and productive,
DICK's Sporting Goods Corp.
) declared completing the refurbishment of its store in Cary,
N.C. The outlet will be reopened on Sunday, Sep 19 with lucrative
giveaways to attract customer traffic.
The company will distribute Mystery Gift Cards in the range of
$5-$500 to the first 100 adults in line on the reopening day with
one person winning the $500 card. Moreover, it plans to give a
Under Armour Inc.
) Tech T-Shirt to the first 100 adults in line.
The newly renovated store, which occupies a floor space of
56,000 square feet, will have additional specialized services and
hands-on customer experiences in its Bike, Lodge and Golf
We believe that the full-line sporting goods and apparel
retailer will benefit from its in-store actions and online growth
strategies. DICK's Sporting's in-store efforts, such as the
remodeling of stores, shop-in-shops facilities and recruitment of
more sales personnel have boosted top-line growth. Furthermore,
the company is aggressively enhancing its e-Commerce capabilities
to drive sales as well as gain market share in online
In its recently concluded annual Analyst Day meet, DICK's
Sporting announced that it plans to increase its retail store
count to 800 by the end of fiscal 2017 from 518 stores at the end
of fiscal 2012. Further, the company will remodel its existing
stores from time to time in order to keep them up-to-date and
Additionally, the company will stay focused on maintaining
strong relations with its vendors, introducing fashionable
products and concentrating on high growth categories such as
Women and Youth.
Moreover, DICK's Sporting intends to increase its e-Commerce
sales to nearly $1.1 billion by the end of fiscal 2017, from $292
million at the end of fiscal 2012. For this, the company will
control its e-Commerce platform beginning with Golf Galaxy and
Field & Stream in 2014, and DICK's Sporting from fiscal
Apart from expanding its store base, DICK'S Sporting is
focusing on customer needs to generate opportunities that will
boost sales. In order to make the shopping experience a
convenient one, the company has introduced a new mobile
application for iPhones and Android Smartphones that enable
customers to locate DICK'S Sporting stores in any particular area
and buy goods directly, using the application.
We believe that the company's strategic measures of consolidating
its store base and the use of technology to provide better
services will enhance its relationship with present customers,
attract new customers and effectively promote products.
Other Stocks to Consider
DICK'S Sporting currently carries a Zacks Rank #5 (Strong
Sell). Other stocks in the retail sector worth considering
Five Below, Inc.
Tractor Supply Company
). Both of these carry a Zacks Rank #2 (Buy).
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UNDER ARMOUR-A (UA): Free Stock Analysis
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