DICK's Sporting to Inaugurate Relocated Ohio Store - Analyst Blog

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In line with its strategic initiatives focused on consolidation of stores, full-line sporting goods retailer DICK'S Sporting Goods Inc. ( DKS ) recently unveiled its relocated store at Easton Gateway Shopping Center in Columbus, OH.

With an enhanced floor space of 80,000 square feet, the relocated store will open its gates for the masses on Jul 27. The new store at the Easton Gateway Shopping Center replaces the company's previous store at the Easton Market.

The new outlet will incorporate various new upgrades such as a Women's Studio Apparel Department, a Soccer Shop, a Running Center with a local event agenda, Lacrosse and Baseball Shops in the shop-in-shop format, a newly expanded Youth Footwear section, and expanded Brand Shops along with an efficient checkout facility.

In order to attract customer traffic to its new store during the celebration period, DICK'S Sporting announced that the early birds will get an opportunity to open the DICK'S Sporting Goods Gift Locker.

We believe that the full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company's in-store remodeling efforts, launch of shop-in-shop facilities and recruitment of more competent sales personnel have continually boosted top-line growth. Furthermore, the company is aggressively enhancing its e-Commerce capabilities to increase its sales as well as market share in online retailing.

Moreover, DICK'S Sporting's strategic measures of consolidating its store base and using technology to provide better services are likely to strengthen its relationship with present customers along with attracting new ones. These initiatives are expected to effectively promote its products. We believe that the company will also benefit from its in-store action and online growth plans.

DICK'S Sporting currently carries a Zacks Rank #5 (Strong Sell) as it recently posted lower-than-expected first-quarter fiscal 2014 results and lowered its fiscal guidance.

The company's adjusted earnings of 50 cents per share not only missed the Zacks Consensus Estimate of 53 cents but also came below its own guidance range of 51-52 cents. Management blamed the miss on unfavorable weather conditions, which negatively impacted its golf and hunting businesses.

For fiscal 2014, management now anticipates earnings per share to be between $2.70 and $2.85, down from the previous forecast of $3.03-$3.08. Currently, the Zacks Consensus Estimate stands at $2.78 per share.

Other Stocks to Consider

Some better-ranked stocks in the same industry include Barnes & Noble Inc. ( BKS ), Marinemax Inc. ( HZO ) and Five Below Inc. ( FIVE ), each carrying a Zacks Rank #2 (Buy).


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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: DKS , FIVE , BKS , HZO

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