In line with its strategic initiatives focused on consolidation
of stores, full-line sporting goods retailer
DICK'S Sporting Goods Inc.
) recently unveiled its relocated store at Easton Gateway Shopping
Center in Columbus, OH.
With an enhanced floor space of 80,000 square feet, the relocated
store will open its gates for the masses on Jul 27. The new store
at the Easton Gateway Shopping Center replaces the company's
previous store at the Easton Market.
The new outlet will incorporate various new upgrades such as a
Women's Studio Apparel Department, a Soccer Shop, a Running Center
with a local event agenda, Lacrosse and Baseball Shops in the
shop-in-shop format, a newly expanded Youth Footwear section, and
expanded Brand Shops along with an efficient checkout facility.
In order to attract customer traffic to its new store during the
celebration period, DICK'S Sporting announced that the early birds
will get an opportunity to open the DICK'S Sporting Goods Gift
We believe that the full-line sporting goods and apparel retailer
will benefit from its in-store action and online growth strategies.
The company's in-store remodeling efforts, launch of shop-in-shop
facilities and recruitment of more competent sales personnel have
continually boosted top-line growth. Furthermore, the company is
aggressively enhancing its e-Commerce capabilities to increase its
sales as well as market share in online retailing.
Moreover, DICK'S Sporting's strategic measures of consolidating its
store base and using technology to provide better services are
likely to strengthen its relationship with present customers along
with attracting new ones. These initiatives are expected to
effectively promote its products. We believe that the company will
also benefit from its in-store action and online growth plans.
DICK'S Sporting currently carries a Zacks Rank #5 (Strong Sell) as
it recently posted lower-than-expected first-quarter fiscal 2014
results and lowered its fiscal guidance.
The company's adjusted earnings of 50 cents per share not only
missed the Zacks Consensus Estimate of 53 cents but also came below
its own guidance range of 51-52 cents. Management blamed the miss
on unfavorable weather conditions, which negatively impacted its
golf and hunting businesses.
For fiscal 2014, management now anticipates earnings per share to
be between $2.70 and $2.85, down from the previous forecast of
$3.03-$3.08. Currently, the Zacks Consensus Estimate stands at
$2.78 per share.
Other Stocks to Consider
Some better-ranked stocks in the same industry include
Barnes & Noble Inc.
Five Below Inc.
), each carrying a Zacks Rank #2 (Buy).
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