In line with its strategy of achieving growth via expansion,
full-line sporting goods retailer
DICK'S Sporting Goods Inc.
) announced the opening of its new store in Pleasant Hill, CA.
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The new DICK'S Sporting store located at the Crossroads shopping
center in Pleasant Hill will be its 34th outlet in the state and
the 567th store across the country. The celebrations to mark the
opening of this store will commence on May 9 and extend over the
weekend. Also, the store will remain opened for additional hours
over the same time frame.
The store offerings will include over 40 suitable in-store
services provided by DICK'S certified PROS in sports and outlook
specialties including Golf, Bike, Fishing and Team Sports. As of
Feb 1, 2014, DICK's Sporting operated 558 stores in 46 states, 79
Golf Galaxy stores in 29 states and e-Commerce websites and
In order to attract customer traffic to its new store during the
celebration period, DICK'S Sporting announced a range of
lucrative giveaways. The company will distribute free Tech
T-Shirts manufactured by
Under Armour Inc.
) to the first 100 people in queue on the opening day. Also, the
customers who reach early will get an opportunity to open the
DICK'S Sporting Goods Gift Locker, on all 3 days. Moreover, on
Saturday and Sunday, it plans to give free Mystery Gift Cards in
the range of $5-$500 to the first 100 adults in line.
Additionally, to lure visitors, the company has invited
celebrities like Justin Tuck and Rollie Fingers to make special
appearances at the new store on Saturday and Sunday,
We believe that the full-line sporting goods and apparel retailer
will benefit from its in-store action and online growth
strategies. The company's in-store remodeling efforts, launch of
shop-in-shop facilities and recruitment of more talented sales
personnel have boosted top-line growth. Furthermore, the company
is aggressively enhancing its e-Commerce capabilities to increase
its sales as well as market share in online retailing.
At its annual Analyst Day meet held late September, DICK'S
Sporting announced its plans to increase its retail store count
to 800 by the end of fiscal 2017 from 518 at the end of fiscal
2012. Further, the company will continue remodeling its existing
stores in order to keep them up-to-date and productive.
Moreover, DICK'S Sporting intends to increase its e-Commerce
sales to nearly $1.1 billion by the end of fiscal 2017 from $292
million at the end of fiscal 2012.
We believe that the company's strategic measures of consolidating
its store base and the use of technology to provide better
services will enhance its relationship with present customers
while attracting newer ones and effectively promote its products.
Other Stocks to Consider
DICK'S Sporting currently carries a Zacks Rank #3 (Hold). Other
better-ranked stocks in the retail sector that are worth a look
Bon-Ton Stores Inc.
Rite Aid Corp.
), both holding a Zacks Rank #1 (Strong Buy).