Recently, full-line sporting goods retailer
DICK's Sporting Goods Inc.
) took its store expansion plan forward by declaring the opening
of a new store in Gretna, La. The celebration to mark the store
opening will commence on Sep 13 and extend over the weekend.
Located at the Oakwood Center - 197 Westbank Expressway - the
store will be the company's 5
outlet in Louisiana and 530
store in the United States. The store offerings will include over
40 suitable in-store services provided by DICK's Sporting
certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and
In order to attract customer traffic to its store throughout
the celebration period, DICK's Sporting has announced a range of
lucrative giveaways. On Friday and Saturday, the company will
distribute Mystery Gift Cards in the range of $5-$500 to the
first 100 adults in line. Apart from Mystery Gift Cards, it plans
to give a free
Under Armour Inc.
) Tech T-Shirt to the first 100 adults in line on Saturday. On
the last day of celebration, it will distribute free Scratch
& Win cards to the first 100 adults in line.
In its last earnings release, DICK's Sporting reiterated its
plan to open 40 new namesake stores and relocate 1 of them during
fiscal 2013. Of the total number of DICK's Sporting stores slated
to open, 7 have already been opened in the second quarter while
20 will be opened in the third quarter and the rest in the fourth
The company also intends to open 1 new Golf Galaxy store and
relocate 1 Golf Galaxy store in fiscal 2013. Furthermore, DICK's
Sporting plans to open 1 True Runner store and 2 new Field &
Stream stores in 2013. In the long term, the company expects to
open more than 400 stores to meet its targeted total store count
of about 1,100 in the United States.
We believe that DICK's Sporting is progressing well with its
growth initiatives, which include expanding the store base and
incorporating technological advancements to serve clients better.
The company leverages an extensive network of stores to
effectively penetrate into target markets, which in turn, enable
the company to generate healthy sales and gain a competitive
Apart from expanding its store base, DICK's Sporting is
focusing on customer needs in order to drive sales. In order to
make the shopping experience a convenient one, the company
introduced a new mobile application for iPhones and Android
Smartphones that enable customers to locate DICK's Sporting
stores in any particular area and buy goods directly, using the
We believe that the company's strategic measures of
consolidating its store base and the use of technology to provide
better services will enhance its relationship with existing
customers, attract new customers and effectively promote
Other Stocks to Consider
DICK's Sporting currently carries a Zacks Rank #4 (Sell).
Other stocks in the retail sector worth considering include
Five Below, Inc.
), both of which have a Zacks Rank #2 (Buy).
ANN INC (ANN): Free Stock Analysis Report
DICKS SPRTG GDS (DKS): Free Stock Analysis
FIVE BELOW INC (FIVE): Free Stock Analysis
UNDER ARMOUR-A (UA): Free Stock Analysis
To read this article on Zacks.com click here.