In an effort to provide topnotch shopping experience to its
Dick's Sporting Goods Inc
) recently publicized the introduction of a new mobile application
for iPhones and Android Smartphones.
The new mobile app will offer several benefits to the users and
will enable them to enjoy the entire benefits of Scorecard Rewards
Program. By using Dick's mobile app, consumers can locate the
company's stores in any particular area and can also buy goods
straight away using the mobile application. Moreover, users will be
rewarded 50 bonus points for downloading and getting indulged in
the Dick's Sporting Goods brand on social media.
Retailers have shifted their focus on buyers' needs to generate
growth opportunities that will augment sales. The companies are
betting high on technological advancements to beat competition and
safeguard themselves from adverse economic conditions, which
includes the use of e-commerce and m-commerce. These strategies
enable the companies to generate additional revenues and broaden
their existing customer base.
Dick's remains confident on the launch of the mobile
application, believing that it will provide a better service to its
customers and will augment the company's sales. Moreover, we
believe that the new mobile app is extremely handy for the company
to enhance its relationship with clients by attracting and
retaining customers as well as promoting its offerings.
Apart from these, Dick's continues to establish a healthy
vendor-customer relationship and add exclusive and more favorable
product mix. Moreover, to generate incremental sales, Dick's
Sporting Goods continues to roll out its 'store within a store
Under Armour Inc
As of July 28, 2012, Dick's operated 490 stores in 44 states.
Additionally, the company operates 81 Golf Galaxy stores in 30
Currently, we maintain our long-term 'Neutral' recommendation on
the stock. Moreover, Dick's Sporting Goods, which competes with
Foot Locker Inc
Wal-Mart Stores Inc
), retains a short term Zacks #2 Rank (Buy rating) for the next 1-3
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