DICK'S Continues with Field & Stream Expansion - Analyst Blog


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Full-line sporting goods retailer DICK'S Sporting Goods Inc. ( DKS ) remains focused on driving growth through expansion of its store base. In line with its strategic initiatives, the company recently announced the opening of two new Field & Stream stores, one each at Columbus, OH and Cary, NC.

The specialty retail concept store, which offers a wide variety of outdoor equipment, accessories and services for fishing, camping, hunting, archery and many more will be located at Easton Town Center, 4280 Easton Gateway Drive in Columbus and at Parkside Town Commons, 1048 Parkside Main Street in Cary. The stores are scheduled to open on Sep 5, 2014 with celebrations extending over the weekend.

Apart from enjoying giveaways and activities during the celebration weekend, customers will get the opportunity to learn tips and techniques from proficient anglers at the 4,000 gallon Field & Stream bass tank, and practice at the Field & Stream archery trailer.

Offerings at the Field & Stream store will include outdoor equipment, accessories and services in hunting, fishing, archery, camping and more. Additionally, the store will offer a large collection of leading national outdoor brands, including Hoyt, Remington, Sitka, Sage, Simms and Yeti and provide first class in-store services.

Apart from this, DICK'S Sporting also announced that it is looking for anglers, campers, hunters and outdoor enthusiasts to join the company as associates. The interested candidates may apply at "Jobs.Field&StreamShop.com". Selected candidates will be provided training on equipment and apparel enabling them to assist customers.

We believe that the company's strategic measures of consolidating its store base and use of technology to provide better services will enhance its relationship with present customers while attracting new ones and effectively promote its products.

However, DICK'S Sporting currently carries a Zacks Rank #5 (Strong Sell), reflecting lower-than-expected first-quarter fiscal 2014 results and trimmed guidance followed by downward revision in the Zacks Consensus Estimate.

The company's adjusted earnings of 50 cents per share not only missed the Zacks Consensus Estimate of 53 cents but also came below its own guidance range of 51-52 cents. Management blamed the miss on unfavorable weather, which negatively impacted its golf and hunting businesses.

For fiscal 2014, management now anticipates earnings per share to be between $2.70 and $2.85, down from the previous forecast of $3.03-$3.08. Currently, the Zacks Consensus Estimate stands at $2.77 per share, down 10% in the past 60 days.

Other Stocks to Consider

Some better-ranked stocks in the same industry include Barnes & Nobel, Inc. ( BKS ), Marinemax Inc. ( HZO ) and Five Below, Inc. ( FIVE ), each carrying a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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