) has opened its first Johnnie Walker House in Seoul, Korea in
Sep 2013. Johnnie Walker House is an ultimate luxury venue for
the Scotch whiskey lovers where the visitors can acquaint
themselves to the different types of Scotch whiskies offered by
the company. The inauguration is part of Diageo's strategy to
promote Scotch whiskey in the Korean market.
This is DEO's third Johnnie Walker House outside Scotland, the
first being in Shanghai in 2011. Following its huge success, DEO
opened a second property in Beijing in 2012.
The Johnnie Walker House in Seoul has been created by the
creative agency LOVE and is inspired by the 'whisky conversation'
theme similar to the preceding ones in Shanghai and Beijing.
Every room, display and interaction in the 'House' engages the
customers in stimulating discussions, inspirational events,
lectures and master classes.
The six-floor building has a distillery room, blending suite,
VIP lounge and a rooftop bar where visitors can taste rare
whiskies. DEO is also offering limited edition rare Scotch
whiskies, custom designed dinners, and other exclusively-Korean,
modern whisky offerings in the 'House.'
Diageo is apparently trying to make up the decline in sales in
the Korean market by shifting its focus to premium brands and
attract its first-rate customers who can afford to visit the
Such promotional efforts is expected to boost sales of
Diageo's Scotch whiskey segment, which suffered a setback in the
Asian market in the recently concluded second half of fiscal
2013. Net sales in Korea fell 17% on an organic basis during the
Other Stocks to Consider
Currently, Diageo carries a Zacks Rank #2 (Buy). Other
consumer staples stocks worth considering are
Boston Beer Inc.
Constellation Brand Inc.
). While Boston Beer carries a Zacks Rank #1 (Strong Buy),
Constellation Brand and Anheuser-Busch carry a Zacks Rank #2
ANHEUSER-BU ADR (BUD): Free Stock Analysis
DIAGEO PLC-ADR (DEO): Free Stock Analysis
BOSTON BEER INC (SAM): Free Stock Analysis
CONSTELLATN BRD (STZ): Free Stock Analysis
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