The leading brewer
) has unveiled the newest version of the company's Whiskey brand
Bulleit Bourbon - Bulleit 10.
The new edition has been allowed to age for ten years compared
to the traditional five to eight years of age for usual Bulleit
Whiskey. Moreover, Bulleit 10 is bottled in 91.2 proof bottles.
This is the newest addition to the usual 90 proof bottles in
which Bulleit Bourbon whiskies have been available. They are
priced at $44.99 for a 750 ml bottle.
Bulleit Bourbon is a brand of whiskey owned by Diageo with
higher rye content. The brand has retained the family name of the
man who had designed the first Bulleit Bourbon around 1830.
Diageo has made sure that each Bulleit Bourbon barrel is
distilled and aged in small batches. They are then stored in a
single-story warehouse in American oak barrels ensuring
consistency in the maturation process. Bulleit Bourbon whiskies
are characterized by their rye content. While the U.S. retains
the top market , the brand is also available in Australia, United
Kingdom and Germany.
Diageo has a leading position in the beer and vodka market
with a strong portfolio of globally recognized flagship brands,
including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and
The company has also continued to add to its already rich
brand collection. In June 2012, the company announced that it was
expanding its Chateau & Estate Wine portfolio by adding three
more varieties: Stark Raving, Butterfly Kiss and Rose'N'Blum.
Also in June, the company bought Cabin Fever Maple Flavored
Whiskey in order to tap the growing markets of flavored whiskey
and craft distillation.
The continuous innovations of the spirits portfolio of Diageo
is expected to boost earnings in fiscal 2013. Diageo reported
strong fiscal 2012 results that were driven by organic growth all
over the world and improved performance of Diageo's Johnnie
Walker and Ciroc brands.
One estimate out of seven was raised in the last 30 days that
moved up the Zacks Consensus Estimate by a penny to $6.49.
Currently, Diageo Plc. carries a Zacks Rank #3 (Hold). We
would also recommend that investors consider
Boston Beer Company Inc.
Compania Cervecerias Unidas S.A.
) that carry a Zacks Rank #1 (Strong Buy) and
Constellation Brands Inc.
) that carry a Zacks #2 (Buy). These companies offer a more
attractive exposure to alcoholic beverage segments.
CERV UNIDAS-ADR (CCU): Free Stock Analysis
DIAGEO PLC-ADR (DEO): Free Stock Analysis
BOSTON BEER INC (SAM): Free Stock Analysis
CONSTELLATN BRD (STZ): Free Stock Analysis
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