) is making the most of the growing luxury alcohol market with
continuous innovations to keep its demand consistent.
After the addition of John Walker & Sons Odyssey Blended
Scotch Whisky to the rich portfolio of Scotch whisky of Johnnie
Walker brand earlier this month, Diageo has come up with the
latest addition of Crown Royal XO - ultra premium blended
Canadian whiskey. The new product which hit the shelves early
this month joins the company's Crown Royal luxury brand of
Crafted by master blender Andrew MacKay, Crown Royal XO, is a
blend of the finest 50 Crown Royal whiskies and is flavored with
hints of vanilla, spice and rich dried fruit. It comes in cognac
casks at a retail price of $49.99 for a 750 ml bottle.
Diageo is advertising the product on print and online media as
well as through public relations, strong digital extensions and
point of sale materials.
Diageo, which currently carries a Zacks Rank #3 (Hold), is a
leader in the whiskey category. It is geared to strengthen the
whiskey segment by an additional £1 billion ($1.6 billion)
investment in Scotland for its whiskey production. The company is
also setting up whiskey production facilities in newer
Diageo also commands a leading position both in the beer and
vodka markets with a strong portfolio of globally recognized
flagship brands, including Smirnoff, Johnnie Walker, Captain
Morgan, Baileys and Guinness. Diageo betters its products through
Another better-ranked stock in the same sector is
Constellation Brands Inc.
) sporting a Zacks Rank #1 (Strong Buy). Other stocks in the
consumer staples sector worth considering are
Green Mountain Coffee Roasters Inc
ConAgra Foods Inc.
). Both the stocks carry a Zacks Rank #2 (Buy).
CONAGRA FOODS (CAG): Free Stock Analysis
DIAGEO PLC-ADR (DEO): Free Stock Analysis
GREEN MTN COFFE (GMCR): Free Stock Analysis
CONSTELLATN BRD (STZ): Free Stock Analysis
To read this article on Zacks.com click here.