The global luxury market, especially the luxury alcohol
category, is expected to reach approximately $400 billion within
the next few years and the leading brewer,
), plans to make the most of this opportunity. Diageo is
launching a limited edition of Johnnie Walker Blue Label crafted
by Alfred Dunhill. The new product joins the Richemont luxury
brand of blue scotch owned by the company.
Alfred Dunhill is an iconic British luxury brand that offers
ready-to-wear menswear, leather goods and accessories. On the
other hand, Johnnie Walker is the most widely distributed brand
of blended Scotch whisky in the world, owned by Diageo.
The 500 limited edition gift-pack comes in a blue, birch wood
case and it opens up to reveal a limited edition bottle of
Johnnie Walker Blue Label, four engraved crystal glasses, a
whisky funnel, a pair of ice tongs and a Dunhill hunter flask.
The bottle is inspired by John Walker and Alfred Dunhill's
travels around the world, while a second, travel retail exclusive
gift pack features a one-liter bottle of Johnnie Walker Blue
Label. Moreover, an additional travel retail exclusive gift pack
featuring a one-liter bottle of Johnnie Walker Blue Label will
also be available at selected retail outlets.
The collaboration comes at a time when the British luxury sector
is expected to achieve double digit growth for consecutive years
Diageo has a leading position both in the beer and vodka markets
with a strong portfolio of globally recognized flagship brands,
including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and
Guinness. In addition to this, the company upgrades its products
through continuous innovations.
Diageo, which currently carries a Zacks Rank #3 (Hold), is a
leader in the whiskey category and is geared to strengthen the
segment by an additional £1 billion ($1.6 billion) investment in
Scotland for its whiskey production. The company is expanding its
existing whiskey production facilities in the region as well as
to new locations.
Other Stocks to Consider
Companhia de Bebidas Das Americas
), all carrying a Zacks Rank #2 (Buy), are worth considering in
the sector where DEO operates. These companies offer attractive
exposure to alcoholic beverage segments.
AMBEV-PR ADR (ABV): Free Stock Analysis
BEAM INC (BEAM): Free Stock Analysis Report
DIAGEO PLC-ADR (DEO): Free Stock Analysis
CONSTELLATN BRD (STZ): Free Stock Analysis
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