DEO's New Rum to Honor Captain Morgan - Analyst Blog


The world's leading brewer, Diageo plc ( DEO ), pays respect to the famous sailor, Captain Morgan, with the launch of a limited edition of Captain Morgan Sherry Oak Finish Spiced Rum.

The rum is inspired by an archeological finding of a barrel in the wreck of one of Captain Morgan's 17th century ship during an expedition funded by the brand. The taste has a sweet floral undertone combined with the sweet flavor of oak, sherry wine, vanilla, caramel, dark cherry and cocoa.

The limited edition rum comes in an intricately designed bottle with a metallic label with detailed designs. The life of the iconic sailor Captain Morgan and his struggle during his voyages are depicted on the bottle. The 750 ml bottle, priced at $19.99, contains 70 proof (35% ABV) rum and will be available for a limited period.  

Diageo upgrades its products through continuous innovations. Recently, keeping in view the bright future of the luxury alcohol category in the global luxury market, the company launched a limited edition of Johnnie Walker Blue Label crafted by Alfred Dunhill. The new product joins the Richemont luxury brand of blue scotch owned by the company.

Diageo has a leading position both in the beer and vodka markets with a strong portfolio of globally recognized flagship brands, including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness.

Diageo, which currently carries a Zacks Rank #3 (Hold), is a leader in the whiskey category and is geared to strengthen the segment with an additional £1 billion ($1.6 billion) investment in Scotland for its whiskey production. The company is expanding its existing whiskey production facilities in the region as well as in new locations.

Other Stocks to Consider

Stocks like Companhia de Bebidas Das Americas ( ABV ), Constellation Brand ( STZ ) and Beam Inc. ( BEAM ), all carrying a Zacks Rank #2 (Buy), are worth considering in the brewer sector.

AMBEV-PR ADR (ABV): Free Stock Analysis Report

BEAM INC (BEAM): Free Stock Analysis Report

DIAGEO PLC-ADR (DEO): Free Stock Analysis Report

CONSTELLATN BRD (STZ): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Business , Stocks

Referenced Stocks: ABV , BEAM , DEO , STZ

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