With the thought of providing a comfortable lounge experience
Delta Air Lines
) joined hands with an international design group - Architectural
Digest - to upgrade outdoor terraces. These first-ever open-air
airport patios, called The Sky Deck, will be set up at the
Atlanta and New York terminals.
At Hartsfield-Jackson International Airport in Atlanta, Delta
plans to open the terrace adjoining the Delta Sky Club in
Concourse F. The new space at the John F. Kennedy International
Airport in New York will be at the company's $1.2 billion
renovated Terminal 4. Both the luxurious relaxation units will be
made available to customers in summer, this year.
A Delta executive commented that management is excited to have
teamed up with the top names from the world of design,
Architectural Digest and Thom Filicia - the designer of these
lounges, for this project. This imitative underlines the
company's effort to pay special attention to offering its
customers elite traveling experience and facilities.
In the last two years, Delta - the second largest airline company
in U.S. after
) - has opened or revamped 13 clubs across the chain in numerous
cities including Atlanta, Indianapolis, Los Angeles,
Minneapolis-St. Paul, New York, Philadelphia and Seattle.
Delta targets to invest more than $3 billion through 2013 on
improved products, services and airport amenities in the air and
on the ground. The company is expanding seating facilities as
well as installing winglets and Wi-Fi connectivity in the fleet
as well as putting up recharging stations at airports. Further,
the company is working toward introducing more First Class cabins
on fleets and in-seat entertainment for both BusinessElite and
Economy class flyers.
We believe that a better flight experience by customers will lead
to bigger market traction and pave way for growth opportunities
for the company. The addition of new and attractive features
along with enhanced service offerings could place the company in
an advantageous position compared to other industry players such
JetBlue Airways Corp.
Delta currently holds a Zacks Rank #3, implying a short-term Hold
rating. Another airline stock that is currently performing well
Southwest Airlines Co.
) which has a Zacks Rank #2 (Buy).
DELTA AIR LINES (DAL): Free Stock Analysis
JETBLUE AIRWAYS (JBLU): Free Stock Analysis
SOUTHWEST AIR (LUV): Free Stock Analysis
UNITED CONT HLD (UAL): Free Stock Analysis
To read this article on Zacks.com click here.