Delta Air Lines
) is collaborating with top brands like Malin+Goetz and
Tumi Holdings, Inc.
) to offer travel luxuries to BusinessElite passengers.
BusinessElite is Delta's intercontinental business class, is now
offering amenity kits comprising skincare products by Malin+Goetz
and travel accessories by Tumi. The new offer asserts Delta's
focus on attracting customers and promoting BusinessElite, which
is a strong revenue driver.
Delta - the second largest airline company in the U.S. after
) - is progressing well on improving ancillary revenues by adding
new features and new products to enhance passenger experience.
The company launched Economy Comfort, to provide better personal
on-demand entertainment systems, renovated the LaGuardia
terminals, started a new international terminal at Atlanta as
well as unveiled the new Delta website.
Recently, Delta launched its new Fly Delta application for iPad
users. The offering, labeled Glass Bottom Jet, allows iPad users
to access maps and social networking while flying on Delta's
Wi-Fi connected aircraft. The app will also help travelers book a
trip as well as look up destination guides, flight check-in and
updates on the next point of the journey.
Another attractive offering - flat-bed seat installation - will
be completed for 85% of Delta's international fleet by the end of
2013. Delta is investing more than $3 billion through 2013 in
improved products, services and airport facilities in the air and
on the ground.
Moreover, Delta is taking domestic fleet restructuring steps for
higher revenue generation. The company plans to replace the older
50-seat regional inefficient aircraft with the new 110-seat
Boeing 717-200 aircraft. The company has also entered into an
agreement with SkyWest for 34
larger regional jets in exchange for 66 aircraft of 50 seats.
This will enhance the company's operational efficiency by
trimming its non-fuel costs. In addition, Delta is expected to
save $400 million from maintenance efficiencies.
DELTA AIR LINES (DAL): Free Stock Analysis
JETBLUE AIRWAYS (JBLU): Free Stock Analysis
TUMI HLDGS INC (TUMI): Free Stock Analysis
UNITED CONT HLD (UAL): Free Stock Analysis
To read this article on Zacks.com click here.
We believe the addition of new and attractive features along with
enhanced service offerings would place the company in an
advantageous position compared to other industry players such as
JetBlue Airways Corp.
Delta currently holds a Zacks Rank #3, implying a short-term Hold