The Small & Medium Business (SMB) segment has emerged as a
key focus area for all eminent Information Technology (IT)
) is no different.
The company has recently launched a marketing automation
software from Pardot as a service to help businesses carry out cost
effective demand generation programs that are easy to track and
measure. The new offering is expected to help Dell expand its
portfolio of Software-as-a-Service (SaaS) solutions, which are
specially targeted toward small and medium-sized organizations and
help them to manage and grow their businesses.
The marketing automation solution from Dell is customized to
help marketing organizations cater to customer needs effectively,
and includes services for setting up email campaigns, developing
web site forms, and integrating Google AdWords and CRM systems. As
with all Dell Cloud Business Applications, this new solution
includes pre-packaged implementation services that are designed to
accelerate adoption and time to value.
So, we believe that IT security is another area that Dell may
explore going forward. Given the improvement in demand for security
products among smaller companies, Dell is looking to cater to this
demand to stimulate growth. The same strategy has been adopted by
), when it acquired McAfee to cater to its own customers.
As per a recent research published by International Data Corp
(IDC), the small and midsize businesses are expected to spend $5.6
billion on security technology by 2015.
Moreover, SMBs have also realized the fact that employees are
using the same technology to control and get malware protection
compared to other traditional IT products. As per IDC research,
security has become a top priority for about 19.0% of the smallest
companies, (less than 100 employees). Moreover, for companies with
head count of up to 999 employees, the number stood at 36.0%.
Dell's SMB segment has performed particularly well in the first
quarter of 2013. Dell's server, software, storage and any other
offerings capable of facilitating transition to the cloud will be
snapped up by the SMB customers. This is because SMBs take quick
decisions and there is less process involved in the approval.
Macroeconomic factors, currency and competitive challenges
remain headwinds for Dell. Moreover, the company faces certain
sales execution issues, which may affect the timing and the revenue
recognition process. This apart, some modest accounting issues may
also affect the company's business.
Currently, Dell has a Zacks #4 Rank, which implies a short-term
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