) has launched its latest touch screen monitors, Dell 20 Touch
Monitor (E2014T), Dell 23 Touch Monitor (P2314T) and Dell 27
Touch Monitor (P2714T). These models add to Dell's portfolio of
Dell 21.5 Touch Monitor S2240T and Dell S2340T 23 Multi-Touch HD
The monitors comprise state of the art HD resolution with high
dynamic contrast ratio for an enhanced viewing experience.
Moreover, a sleek design and superior touch experience are
expected to be the unique selling points of the products.
The monitors come with a host of connector ports such as
Mobile High-Definition Link (MHL), (enables content from
smartphones and tablets to be displayed on the monitor),
DisplayPort, HDMI, VGA and USB.
Dell 20 Touch Monitor, Dell 23 Touch Monitor and Dell 27 Touch
Monitor, priced at $249.99, $449.99and $699.99, respectively, are
currently available in the U.S., Canada and Latin America.
Moreover, the Dell 20 Touch Monitor will be available in European
and Asia-Pacific regions from Sep 26, while the other two models
will be available from Sep 18.
While the launch of these products are intended to boost
consumer demand, the ongoing uncertainty in the PC market has
prompted Dell to shift focus toward the high-margin enterprise
solutions market. As a result, Dell's Enterprise Solutions Group
revenues increased 8% in the last-reported quarter.
Moreover, the company has been deploying its resources to
build its position in the infrastructure, cloud and security
services markets, where growth rates have been healthy.
Additionally, Dell is exploring new markets and business segments
which are expected to be beneficial for the company in the long
However, the company is up against cutthroat competition from
) in most of its business segments. Low business growth in Europe
and a restricted spending environment add to the woes. The
competition faced by the company in the Small & Medium
Business (SMB) and server segments is also a concern.
Currently, Dell carry a Zacks Rank #3 (Hold).
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