The announcement of
) new range of PCs came as no surprise since archrival
) unveiled a series of PC models earlier this month. The world's
third largest PC-maker followed H-P's footprints and is all set to
enhance consumer experience with three new PCs (an enterprise-class
Ultrabook, a touch-optimized tablet and an All-in-One PC) in the
coming month. However, pricing details have not yet been disclosed.
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All the three models, targeting different user segments, will run
on the yet-to-be-released Windows 8 operating system from
Dell's 14-inch Ultrabook, Latitude 6430u is much lighter and
thinner than the XPS series of Ultrabooks. The laptop mainly
targets the defense sector with its extreme resilience. It is
perfectly suitable for use in harsh environments such as war. As
), battery life of this Ultrabook too allows the user remain
productive throughout the day on a single charge.
Dell asserts that its Latitude 10 tablet is fit to serve the needs
of enterprises across all industrial sectors. The model is loaded
with added security features which allow utmost data protection and
encryption. The tablet also flaunts features such as fingerprint
reader and smart card reader to foster user authentication.
Last, but not the least, Dell's OptiPlex 9010 All-in-One comes with
a flexible stand, multi-touch screen and an adjustable camera.
As offerings from H-P have already been announced and are expected
to release by the coming month, the technology sector is going to
see another round of competition to regain market share. According
to industry experts, customers have withheld purchases ahead of the
Win 8 launch and hence believe that the launch could charge up the
gloomy PC market. However, it will be hard to predict any clear
winner as all the key players appear to be playing their cards
The ongoing uncertainty in the PC market has led H-P and Dell to
shift their focus toward the high-margin enterprise solutions
market. Concurrent with the three new PCs, Dell introduced the
PowerEdge C8000 series of servers to support high-performance
computing and big data applications. The servers will facilitate
space saving, reduce costs by saving energy and improve data center
performance at a high temperature.
Despite its upcoming product momentum, we prefer to be on the
sidelines on overall PC market health, declining fundamentals and a
high debt burden.
Currently, Dell has a Zacks #4 Rank, implying a short-term Sell
rating, while H-P has a Zacks #3 Rank, implying a short-term Hold