Cyber Monday online sales soared 20.6% this year compared to
2012, thanks to a massive year-over-year growth in mobile traffic
and sales. According to the recent Cyber Monday 2013 report from
International Business Machines (
analytics division, mobile traffic surged 45.0% from the year-ago
period to 31.7% of all online traffic.
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Smartphones lead the traffic growth (19.7%) compared with tablets
(11.5%). Traffic from iOS devices were 22.4% of all online
traffic compared with 9.1% of Android users. Sales through iOS
devices were 14.5% of all online sales compared to 2.6% for
As per Adobe, Cyber Monday sales jumped 16.0% year over year to
approximately $2.3 billion. Adobe cited aggressive buying from
tablet owners as the main reason behind this strong growth.
According to IBM, tablets accounted for 11.7% of all online
sales, much higher than 5.5% of sales done through smartphones.
Tablet users spent $126.30 per order compared to $106.49 spent by
As per ComScore, U.S. online sales rose 17.3% on Thanksgiving and
Black Friday. The strong Cyber Monday sales figure reflects U.S.
consumers' growing appetite for online deals and promotions from
ecommerce providers such as
The attractive deals and promotions led to a continued shift to
online shopping instead of a physical visit to a Brick-and-Mortar
store. This consumer shift drove online sales during the five day
period from Thanksgiving Day through Cyber Monday, which jumped
16.5% from 2012.
Mobile sales were more than 17.0% of total online sales, an
increase of 55.4% year-over-year. E-Commerce service providers
such as Amazon.com (a 46.0% sales jump on Cyber Monday), eBay (a
30.0% sales jump on Cyber Monday), as well as traditional
Best Buy (
that also offer online sales, also benefited from the shift to
IBM's report also noted that Cyber Monday online sales were up
31.5% over Black Friday in 2013, despite a significant decline in
mobile traffic and sales during the period. This was primarily
due to the online deals and promotional offers, as Cyber Monday
shoppers spent 5.0% less per order compared to Black Friday.
The 2013 holiday season has started with a bang primarily driven
by a solid Cyber Monday. However, whether this rally continues up
to the end of the year is something to watch out for, in our
As per Nielsen, the holiday season this year is expected to be
marginally stronger than in 2012. Sales are expected to increase
just 2.0%, driven by the strongest consumer sentiment in almost
However, retail sentiments continue to remain dismal due to
lackluster overall retail sales during the Thanksgiving weekend.
According to the National Retail Federation (NRF), consumers on
average spent 3.9% less during the same weekend in 2012.
In this bleak scenario, ecommerce continues to flourish,
particularly driven by continuing adoption of smartphones and
tablets. eMarketer expects m-commerce to increase as a percentage
of total ecommerce, with strong holiday sales this year taking
its share of total ecommerce sales to 16%, or $41.7 billion
(previous forecast was 15%, or $38.8 billion).
We believe that e-commerce firms such as Amazon, eBay and Groupon
will continue to benefit from this trend during this year's
holiday season. Currently, all of them carry a Zacks Rank #3