CVS/pharmacy, the retail arm of
CVS Caremark Corporation
), recently operationalized a novel app that provides an unusual
digital store feel for customers utilizing Apple iPads. The CVS
iPad app ensures an individualized retail experience that permits
shoppers to take care of their drug store requirements.
Customers may access offerings from the Photo Center,
Pharmacy, ExtraCare and MinuteClinic besides navigating through a
virtual 3D CVS/pharmacy. They may also browse the store for
According to the company, the CVS iPad app provides the large
number of customers who check out CVS.com using a tablet with the
virtual experience of visiting their local CVS/pharmacy. The app
simplifies shopping and other store-related activity.
Some of the mini apps available on the CVS iPad app include
the ExtraCare with Coupon Center, whereby buyers can enroll to
manage their rewards and balances. The Pharmacy Services with
Enhanced Prescription Management allows shoppers to quickly view
their prescriptions and then decide on refills or other action.
CVS/pharmacy intends to improve the CVS iPad app by integrating
new add-ons that enhance virtual shopping.
On the domestic front, demographic trends, healthcare reform
in the U.S., and the generic wave in the pharmaceutical industry
are expected to catalyze growth for the company. In the light of
these trends, CVS expects accelerating adoption of its programs
such as Maintenance Choice, Pharmacy Advisor and ExtraCare
loyalty program, along with expansion of its MinuteClinics.
CVS Caremark Corporation carries a Zacks Rank #2 (Buy). Drug
Rite Aid Corporation
), carrying a Zacks Rank #1 (Strong Buy) are also expected to do
well. Another healthcare-related stock that warrants a look is
) that carries a Zacks Rank #1 (Strong Buy).
CVS CAREMARK CP (CVS): Free Stock Analysis
PHARMERICA CORP (PMC): Free Stock Analysis
RITE AID CORP (RAD): Free Stock Analysis
SAFEWAY INC (SWY): Free Stock Analysis Report
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