Company now covers 60 percent of U.S. in field marketing
with addition of Northeast specialist
Fort Lauderdale, Fla. (December 5, 2013) -
CruiseOne®, the nation's leading cruise retailer as part of World
Travel Holdings and the only travel franchise to offer a team
dedicated to providing local marketing support to its franchise
owners, announced that it is now covering more than 60 percent of
the U.S. with personalized support to each individual franchisee.
This expansion includes 16 new states and the hiring of a third
Field Marketing Specialist.
Unique in the industry, the CruiseOne field marketing program
provides franchise owners additional support with their local
marketing initiatives such as trade shows, community events and
more. The field marketing territories now include Florida, the Far
West, the Southwest and the Northeast.
"Our objective for the field marketing team continues to be to
engage and coach franchise owners with their local marketing
efforts," said Luis Zuniga, vice president of marketing and
communications for CruiseOne. "Our aim is to ultimately provide
this level of personal marketing support for all franchise owners
in the CruiseOne network."
A resident of Salem, N.H., Lisa Kelloway will manage the
Northeast field marketing territory and support franchise owners
located in Delaware, Pennsylvania, New Jersey, New York,
Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont
and Maine. Her expertise includes product launches, direct
marketing, event management, multicultural marketing, regional
marketing and market strategy/analysis. With 15 years of marketing
experience, Kelloway has worked in the sports, beverage,
telecommunications and travel industries.
"With a large contingent of franchise owners heavily
concentrated in the Northeast, it was only natural for us to expand
our field marketing efforts to that region," noted Zuniga.
"Lisa's experience, ambition and determination are sure to be an
asset to all of us here."
To learn more about owning a CruiseOne franchise and selling
dream vacations, please visit
Celebrating 22 years in business with more than 825 home-based
travel franchise owners, CruiseOne® is ranked in the top one
percent of all franchises worldwide and is a member of the
International Franchise Association. As part of World Travel
Holdings, the world's largest cruise retailer, CruiseOne
franchisees are able to offer their customers the lowest possible
pricing on vacations with its 100 percent "Best Price and
Satisfaction Guarantee." CruiseOne has received partner of the
year, a top-ranking status, by all the major cruise lines including
Norwegian Cruise Line®, Royal Caribbean International®, Celebrity
Cruises® and Carnival® Cruise Line. For more information on
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