Crown Beverage Packaging North America, a unit of
Crown Holdings, Inc.
), in association with Molson Coors, has introduced new vented
end beverage cans. These cans feature a vented end, which is
easily activated and creates a smoother pour for beer drinkers.
The vented end has a specially designed top with a distinctive
red tab and a button-shape to the right of the can opening. While
opening the can, consumers have to align the red tab over the
button and press down on the vent to open it. With these three
easy steps, the consumers will get enhanced experience while
drinking. The product of an exclusive partnership between Crown
and Molson Coors Canada, it features a vented end to allow for a
smoother pour and a unique opening feature.
Molson Coors Brewing Company is a leading global brewer
delivering extraordinary brands. Two of its top selling Canadian
brands, Coors Light and Molson Canadian are the first to flaunt
the new vented end beverage cans. The vented end will not only
enhance the appeal of the package but will also help in improving
brand identity. Additionally, the vented end can be used
alongside existing technologies, like Crown's promotional tabs,
can shaping, finishing and printing.
Crown, which belongs to the containers and packaging industry
Mobile Mini, Inc.
EveryWare Global, Inc.
), achieved this latest and exclusive innovation through
extensive work and rigorous testing which will attract consumers
and drive sales up.
The Molson Canadian and Coors Light Vented Cans will be sold in
473ml cans and will be available starting mid-June with newly
decorated packaging. Full distribution nationally is expected for
the Canada Day long weekend. 355ml Vented Cans inside 15- packs
will also be available in Ontario and the Atlantic in August.
Philadelphia, PA-based Crown is a leading supplier of packaging
products to consumer marketing companies. The company
manufactures aluminum beverage cans, food cans, aerosol cans and
other packaging products.
Crown currently retains a Zacks Rank #3 (Hold).
(We are reissuing this article to correct two mistakes. The
original article, issued Thursday, July 11, 2013, should no
longer be relied upon.)
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