Consumer Interest in Apple's iPhone 6 Has Reached Record Levels: Survey


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This morning, 451 Research, a division of the global analyst group The 451 Group, published its latest survey on consumer anticipation of Apple's ( AAPL ) next iPhone. For the survey, consumers were asked how likely they would be to buy an iPhone 6, with features such as a larger display, gesture control, an updated iOS, an even faster processor, and a starting price of $199 (granted, the features list was compiled based on rumors and speculation).

In response, 14% of consumers claimed to be "very likely" to buy the rumored iPhone 6, while 26% said they were "somewhat likely" to purchase it. Compared with a similar poll done this time last year for the iPhone 5S -- in that case, 9% responded "very likely" and 17% responded "somewhat likely" -- interest is up.

A year before that, a poll was conducted for interest in the iPhone 5, and consumers responded with 15% "very likely" and 18% "somewhat likely." You can see a chart of this data below:

Source: 451 Research

Another recent survey from 451 Research found that the consumer demand for smartphones with large screens is on an upward trend: As of March 2014, 47% of responders said they were planning to buy a smartphone with a screen size of 5 inches or larger within the next 90 days. This is up from 40% in December 2013 and 27% in December 2012.

Source: 451 Research

Given the trend toward large-screened smartphones, or phablets, it makes sense for Apple to release its own device that's over 5 inches. However, according to noted Apple analyst Ming-Chi Kuo of KGI Securities, Apple will again release two phones this fall, just as it did with the 5S and the 5C last year. One of them will satisfy the growing phablet crowd with a 5.5-inch screen, while consumers who still want a smaller screen will be able to buy a 4.7-inch model (for comparison, the 5S and 5C both have 4-inch displays).

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Follow me on Twitter: @JoshWolonick  and @Minyanville

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Technology

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