Monday's announcement by Amazon (NASDAQ:
) that its Cloud Drive desktop app now syncs files across various
devices puts the company on par with cloud competitors like
Dropbox and others that have long offered that capability.
Amazon, which offers 5GB of free storage with a basic account,
is actually a late entry into "all-sync" game. Apple (NASDAQ:
) came out with its iCloud 5 fully synchronized service in 2011.
A basic iCloud account also comes with 5 GB of free space.
Others offering free fully synchronized storage include Google
) Drive, which also includes 5 GB and Microsoft (NASDAQ:
) Skydrive which comes with an even more generous 7 GB at no
With so many companies offering free synchronized cloud
storage, the question is, does it matter?
recently reported a study by Strategy Analytics designed to show
just who ruled the cloud services landscape. In order, the top
four are Apple (iTunes Match/iCloud) with 27 percent market
share, Dropbox with 17 percent, Amazon has 15 percent, and
Google, 10 percent.
Several companies share the remaining 31 percent. None has
more than 4 percent of the market.
Amazon's move, Monday, was clearly designed to make its cloud
service competitive with both Dropbox and Apple.
A telling statistic that comes out of the Strategy Analytics
study is that 55 percent of respondents have never even used a
cloud media service. This represents enormous potential for
whoever captures that population.
It may also explain why Red Hat, Inc. (NASDAQ:
), according to
Investor's Business Daily
, just hired former Microsoft virtualization and cloud
executive, Radhesh Balakrishnan, to bolster its effort to
crack the virtualization software market in an attempt to be
competitive with VMware (NYSE:
) and Microsoft.
Virtualization is a key component for companies adopting
cloud-based computing, including both storage and data access
over the Internet.
Finally, gaining cloud storage market share isn't the only
goal of tech companies.
reports that a new Synergy Research Group study showed IBM's
) share of the cloud infrastructure equipment market has hit a
two-year high, at more than 19 percent.
Synergy Research Group's founder and Chief Analyst Jeremy Duke
said in a statement, "Cloud usage is now booming and this is
driving continued high levels of investment in cloud
Whether a company is on the storage or infrastructure side,
investors will continue to monitor how aggressively they go after
respective market shares.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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