Media and film producing company,
) has released an iOS app of its popular channel COMEDY CENTRAL,
which will allow users to select and watch stand-up comedy from
its extensive library of content.
The app is named CC: Stand Up and is an extension of COMEDY
CENTRAL, which is the leading comedy brand that allows users to
view comic content without interruptions. Users of the iOS app
can stream video footage from a collection of 6000 videos
performed by 700 comedians.
The most innovative feature of this app is its Six degrees of
Stand-Up, which uses a powerful recommendation tool to suggest
related videos and comedians to the users. The suggestions will
be based on sensibilities, topic and genre. Additionally, the new
app will let users share comic videos via social media sites like
) and Twitter.
) iPhone and iPad customers can avail the application for free
from the App store. Viacom is currently developing the
) Android operating system.
Nowadays, comedy shows are very popular, particularly among
the youth and with CC: Stand Up, they will be able to view the
talent of various comedians other than the mainstream stand-up
artists. The new app will be promoted on all COMEDY CENTRAL
product wings like COMEDY CENTRAL Radio, comedy central certified
clubsand COMEDY CENTRAL Live Entertainment.
In the recently concluded quarter, Viacom's Media Network
Segment reported subdued growth, where revenues inched up a mere
2%. We believe that launching COMEDY CENTRAL as an iOS app will
widen the reach of the channel globally, which in turn will
enhance the segment's advertising prospect.
Viacom currently carries a Zacks Rank #3 (Hold).
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