), NBCUniversal's USA Network is offering original programs like
"Royal Pains" and "Burn Notice" on smartphones and tablets
thorough new TV apps.
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The subscribers can view these shows just by downloading the free
USA Now app on their iPads and other mobile devices. Apart from
TV shows, the users can play games linked with the show and
comment on Facebook and Twitter. The customer will be eligible to
use the new app for a year.
Apart from Comcast's customers, the new app can also be accessed
by the subscribers of
Time Warner Cable Inc.
Cablevision Systems Corp.
), Mediacom Communications Corp., Suddenlink Communications,
) and Dish Network Corp. Moreover, Verizon Wireless's FiOS TV can
also use the app.
However, the new app will not be ad free as NBCUniversal is
seeking sponsorship for the app. After the launch of the USA Now
app, the company is looking forward to offering Sify network and
Telemundo channel apps.
Higher adoption of smartphones and tablets and increased
deployment of 4GLTE technology supporting faster data speed and
better streaming have completely altered the concept of TV
viewing. There are multiple devices on which the customers can
watch their favorite shows and connect to social networks like
Facebook and Twitter.
So, to address such issues as well as to promote the concept of
Xfinity TV -, an on-demand, Web-based service, - Comcast is
gradually launching these TV apps. Moreover, it will also help
the company to safeguard its position against low-cost video
streaming companies like Hulu and Netflix.
Currently, Comcast Corporation carries a Zacks Rank #3 (Hold).