) - the largest cable MSO in the U.S. - is offering its Home Pass
automated authentication service to Xfinity TV customers. This
innovative and hassle-free account access service has
successfully passed Comcast's trials.
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The new Home Pass solution offers immediate access to subscribers
of Xfinity.com/TV website from their home itself without any user
name and password. This uniqueness of the solution will not only
save time but also the trouble of remembering the password.
Last year, during London Olympics, Comcast had put the new Home
Pass service on trial and has received a warm response.
Comcast has also launched Facebook Connect, which connects
customers to the Comcast.net account through their Facebook
accounts. Moreover, the company also offers a secondary email
authentication solution which allows the user to stay connected
for 30 days at a stretch.
Comcast is continuously launching new products and services in
order to retain its subscribers as well as to safeguard its
position against popular pay-TV operators like
Time Warner Cable
Cablevision Systems Corp.
In the recently concluded first quarter of 2013, Comcast lost
60,000 video customers compared with a net loss of 37,000
customers in the prior-year quarter. Hence, we believe that the
launch of such popular services coupled with the increasing
popularity of its Xfinity TV services will lead to higher
subscriber and ARPU growth while moving ahead.
Currently, Comcast Corporation carries a Zacks Rank #2 (Buy).