), the largest cable MSO (multi service operator) in the U.S., is
progressively deploying its next-generation Xfinity TV, an
on-demand, web-based service, which will enable subscribers to
access both video programming and Internet.
The new Xfinity TV set-top box is integrated with an innovative
system which facilitates easy navigation between live and on-demand
programming. Comcast currently carries a Zacks Rank #3 (Hold).
Yesterday, Comcast launched its Xfinity On Campus service, which
will allow college students to watch live TV and on-demand content
on their IP-enabled devices, like laptops, tablets and smartphones
while on campus.
The service will initially be offered to Bridgewater College,
Drexel University, Emerson College, Lasell College and the
University of Delaware. Moreover, the Massachusetts Institute of
Technology and University of New Hampshire will conduct trial runs
of Xfinity TV.
Cable TV operators in the U.S. are facing severe competitive
threat from low-cost online video streaming services of Netflix
), YouTube, Hulu and Amazon.com Inc. (
Xfinity TV is Comcast's answer to these challenges. Xfinity On
Campus offers approximately 80 live cable channels along with
popular TV channels like AMC, Bravo, Comedy Central, ESPN, FX and
MTV. Students also can access a broad range of current season TV
shows and hit movies on the Xfinity On Demand network.
Colleges and universities have become next growth areas for the
U.S. pay-TV industry. To capitalize on this, DIRECTV is already
offering NFLSundayTicket, which provide online access to
professional football games, at 10 universities.
Similarly, AT&T Inc. (
) has decided to add 50 more TV channels to its U-verse streaming
application service. At present AT&T subscribers can view 180
TV channels on mobile devices. Notably, AT&T has decided to
acquire DIRECTV for $48.5 billion, which is currently pending
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