In an attempt to prevent the online threats to consumer mobile
) has launched an application known as Constant Guard Mobile,
which can be downloaded in smartphones and tablets. Comcast
became the first Internet service provider in the US to offer an
online security solution for wireless devices.
Constant Guard Mobile protects subscribers from phishing
attempt, which is a fraudulent effort to attain private
information and identity theft. Additionally, the application
provides information about the safety of using a particular
website and is available to Xfinity Internet customers at no
) iPhone customers can also download the application in their
devices from Apple's iTunes stores. A new version of the security
application is expected to be launched in the coming months,
which will be compatible with
) Android platform.
An unprecedented adaptation of smartphones has increased the
use of mobile Internet. Apart from checking out social sites and
emails people have stared using their phones for online banking
and shopping purposes.
However, the growing usage of mobile Internet has resulted in
increased rate of cybercrime and theft. According to the security
), the frequency of mobile threats have doubled between 2010 and
2011 with almost 35% of online adults have lost their mobile
phones. Thus, the demand for mobile security application has seen
an upward trend recently.
The most significant feature of this application is that it
securely fills in the login passwords for banks, social sites and
email accounts and has the ability to add additional financial
and non financial accounts for secure access. Additionally,
Comcast has developed a desktop version of Constant Guard, which
prevents screen logging - an emerging cybercrime that uses
customer webcam to take pictures of the computer screen
containing private data.
Research firm IDC expects double-digit smartphone growth till
2016 along with an increase in mobile enterprise security market
to $2,490 million in 2016 from $682 million in 2011. We believe
that with so many unique features and a wide market opportunity
this latest application provides a new revenue stream for
Currently, Comcast Corporation carries a Zacks Rank #3
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