Outdoor and sports apparel maker
) inked a multi-year apparel licensing partnership with NFL
franchise, the Dallas Cowboys. Under the deal, Columbia Sportswear
will provide co-branded sportswear, outerwear and accessories for
Dallas Cowboys fans.
The Cowboys have won 5 Super Bowls in its 54-year history, along
with 8 NFC crowns and 21 Division titles. This is the only team in
the NFL with exclusive rights to distribute its own
Columbia Sportswear will initially launch select styles of the
co-branded apparel by spring 2015 through wholesale channels
including official NFL stores. A broader assortment of stocks will
be made available by fall 2015 at all Columbia Sportswear's U.S.
retail and outlet stores as well as its official online store.
The deal will widen Columbia Sportswear's customer base among
Cowboys fans. Moreover, the company will be able to capitalize on
the popularity and brand power of the franchise.
Columbia Sportswear reported second-quarter 2014 results in Jul
2014 wherein the adjusted loss was narrower than the Zacks
Consensus Estimate and sales exceeded expectations. The company
also raised its outlook for 2014. (Read:
Columbia Sportswear Q2 Loss Narrower Than Expected,
Columbia Sportswear is geared to expand its share in the market
through several strategic joint ventures and acquisitions. In Jun
2014, the leading apparel and footwear designer acquired
California-based PrAna lifestyle apparel brand for $190 million,
while in January, the company set up a 60-40% joint venture in
China with Swire Resources, a subsidiary of Swire Pacific Limited -
an independent distributor of Columbia Sportswear and Mountain
Hardwear branded products in China, Hong Kong and Macau.
Columbia Sportswear carries a Zacks Rank #3 (Hold).
Other Stocks to Consider
Investors interested in the textile apparel sector can consider
stocks like Hanesbrands Inc. (
), Vince Holding Corp. (
) and Perry Ellis International Inc. (
). While Hanesbrands sports a Zacks Rank #1 (Strong Buy), Vince
Holding and Perry Ellis carry a Zacks Rank #2 (Buy).
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COLUMBIA SPORTS (COLM): Free Stock Analysis
VINCE HOLDNG CP (VNCE): Free Stock Analysis
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PERRY ELLIS INT (PERY): Free Stock Analysis
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