Recently, the largest global producer and marketer of
The Coca-Cola Company
) released a two minute video, "Coming Together" as a part of its
initiative to fight obesity. The video is intended to increase
public awareness about proper diet and weight management.
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Along with the wellness commercials, The Coca-Cola Company is
also promoting several programs in communities and schools. These
include Coca-Cola Troops for Fitness, America Is Your Park and
Triple Play. The company is also offering grants for the
restoration of parks, purchasing fitness equipments for fitness
centers and other infrastructure that promotes health and
Given the rise in lifestyle diseases, people are now concerned
about the nutritional value of packaged food. Often sodas are
blamed for increasing obesity. Therefore, in order to ensure that
its products continue to enjoy growing demand, The Coca-Cola
Company is promoting the need for a healthy lifestyle, which
incorporates balanced diet and exercise. Emphasis is laid on
burning off the calories.
These programs will enable the consumer to understand how they
can enjoy Coca-Cola products in their regular life as well as
maintain good health. Consumers are encouraged to opt for the low
calorie products offered by the company.
The Coca-Cola Company had previously declared a grant of more
than $2 million for supporting community health and fitness
programs in North America. The company's philanthropic segment,
The Coca-Cola Foundation will award the grant.
Though The Coca-Cola Company, is still largely dependent on its
carbonated beverages, the company is slowly expanding its
portfolio of non-carbonated drinks. Coca-Cola commands a leading
position in the juices or still beverages category with its
flagship brands such as Minute Maid, Simply and POWERade.
Recently, The Coca-Cola Company and dairy cooperative Select Milk
Producers, Inc announced their decision to purchase equity stakes
in Fair Oaks Farms Brands, LLC, a company that produces and
markets value added nutrition products, including Core Power, a
popular high protein milk shake. Together, the companies intend
to create a new portfolio of healthy beverages with high growth
The Coca-Cola Company as well as its peer
) carry a Zacks Rank #4 (Sell).