, set to launch over the next few weeks, will give water a fruity,
tropical taste with just a few squirts. According to
The Los Angeles Times
, the drink will be quite inexpensive at $4 per 32 servings, and is
already set to expand throughout 2013.
Best known for its fizzy, classic taste, Coca-Cola (NYSE:
) has had no trouble finding a multitude of ways to quench
on-the-go consumers' thirst. As the owner of Dasani, Coke will
likely use the drops as part of its larger strategy.
Though certainly innovative in itself, (Coca-Cola is offering
Strawberry Kiwi, Pink Lemonade, Mixed Berry and Pineapple Coconut
flavors to start), Dasani Drops may sound like a familiar concept.
The new beverage flavoring will serve as a direct competitor to
Kraft Foods' (NYSE:
) MiO drinks and
, among others.
Innovative ways to slurp down tasty, satisfying beverages
continue to pop up all over the place. From Crystal Pepsi (NYSE:
) in the 90's to Green Mountain Coffee Roasters' (NASDAQ:
) current Keurig cup craze, classic Coca-Cola consistently faces
inventive competition when appealing to younger generations.
However, the choice to produce delectable drops could give Coke a
leg up on popular carbonated competition such as PepsiCo and Dr
Pepper Snapple (NYSE:
At 0 calories per 8 fluid ounce serving, Dasani Drops offer a
strong appeal to health-conscious customers that prefer flavor
enhancement over plain purified water. Although Pepsi offers
similar benefits with Aquafina FlavorSplash beverages and H2OH!
products, the consumer is unable to control the amount of flavor
released into those drinks.
Goldman Sachs' recent visit to Coca-Cola's New York-based
distribution center hinted towards the future of the growing
"[The] increased business complexity was also apparent, which
presents both opportunities and challenges for KO going forward,"
Goldman Sachs noted. "Today, the five areas in the US - from brand
concept/development, commercial team, customer retail
(national/regional), product supply system to customer care - are
all aligned together to work towards the same strategic
Maintaining a cohesive vision, Vice President of Coca-Cola's
North American water, tea and coffee business John Roddey told The
Los Angeles Times that eventually, Dasani Drops could prompt the
development of other squeezable beverages, such as tea.
Trading up nearly 10 percent year-to-date, Coca-Cola is a
company that has certainly seen its fair share of successes. Over
the past five years alone, the beverage distributor is up over 35
percent, trading near $38.32 during Tuesday's pre-market
(c) 2012 Benzinga.com. Benzinga does not provide investment advice.
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