) continued its strategy of targeting the low-end market with the
introduction of Internet Essentials Opportunity Cards for
low-income families with school children eligible for free meals
under the federal aided National School Lunch Program.
With the availability of Internet Essentials Opportunity Cards
from the second half of 2013, these underprivileged families can
afford prepaid internet access at a much discount rate of $9.95
per month for 3 Mbps downlink and 768 Kbps uplink speed.
Moreover, they can also get a PC for a $150 coupon along with
access to free digital literacy training schedule.
Internet Essentials Opportunity Cards program is a part of
Comcast's Internet Essentials program, which was initiated 16
months back targeting underprivileged families in the
At present, the company has already delivered 15,000 PCs
costing $150 to nearly 150,000 eligible families with Chicago
being the highly served city with 15,500 Internet Essentials
customers at the end of last year. Moreover, the company has
distributed nearly 25 million pieces of free collateral material,
and attended to more than one million calls from its dedicated
Internet Essentials call center.
Besides Internet Essentials program, Comcast is planning to
roll out pre-paid Internet service plan across its footprints
through Xfinity Internet Prepaid Service brand, well supported
with dedicated website and more than 70 stores across the parts
of Philadelphia, Del and N.J.
The customers residing near the Comcast-operated areas without
an active company account will be able to access the pre-paid
data service through a cable wire and
Arris Group Inc.
) manufactured DOCSIS 3.0 modem.
At the end of 2012, Comcast tested the pre-paid business model
with downloading speed of 3 Mbps in the state of Philadelphia. So
we believe that if the company successfully deploys the new
pre-paid business model, which is not followed by any cable
companies till now, it will help Comcast to take an unprecedented
Time Warner Cable
) internet customers.
Moreover, the new pre-paid plan will also offer strong
resistance against pre-paid data plans offered by low cost
MetroPCS Communications, Inc.
) and Leap Wireless International Inc.
Currently, Comcast Corporation carries a Zacks Rank #2
ARRIS GROUP INC (ARRS): Free Stock Analysis
COMCAST CORP A (CMCSA): Free Stock Analysis
METROPCS COMMUN (PCS): Free Stock Analysis
TIME WARNER CAB (TWC): Free Stock Analysis
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