Recently, Clear Channel Airports, an operating unit of
Clear Channel Outdoor Holdings Inc.
), won a deal from San Francisco International Airport (SFO) for
providing digital media and sponsorship solutions at its airport
terminals. The 8-year partnership will specifically promote
tourism and local business organizations through ambient digital
art at SFO.
Clear Channel intends to use an innovative advertising
concept, wherein it will use imagery, illustrations and quotes
displaying reputed Bay Area locations, landmarks, neighborhoods
and personalities. According to Clear Channel, the concept, with
the use of 30 digital installations, will allow advertisers reach
to more than 10 million passengers annually using SFO.
The collaboration is expected to be win-win situation for all
the participants. The deal is a lucrative opportunity for the
sponsors to leverage their marketing strategies through digital
media and try to convert air passengers to customers. The
architectural designs will also provide a positive experience for
passengers, tempting them to further explore San Francisco as
tourists. Additionally, the deal is also expected to strengthen
SFO's connection with the Bay Area.
Clear Channel's innovative concept will likely generate $80
million of annual revenues for California's second busiest
airport and will allow organizations and sponsors to customize
campaigns according to the needs of the different groups, which
include business travelers, tourists and convention visitors.
Clear Channel is one of the largest outdoor advertising
companies in the world, with displays spread across 40 countries
worldwide. Over the past 37 years, Clear Channel Airports has
been dedicated to airport designing, which makes it one of the
leading companies in this category.
Currently, Clear Channel has a Zacks Rank #3 (Hold). Other
leading players in the advertising industry such as
Omnicom Group Inc.
AirMedia Group Inc.
) are worth considering. Each of the above mentioned stock
carries a Zacks Rank #2 (Buy)
AIRMEDIA GP-ADR (AMCN): Free Stock Analysis
CLEAR CHANL OUT (CCO): Free Stock Analysis
OMNICOM GRP (OMC): Free Stock Analysis Report
WPP PLC (WPPGY): Free Stock Analysis Report
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