Telecom service provider
Cincinnati Bell Inc.
) plans to launch the high-definition Sony Xperia ZL smartphone
). Cincinnati will be the first carrier in the U.S. to launch the
new high-end smartphone.
The handset will cost $250 (inclusive of mail-in rebate) and
is expected to hit the stores from May 1. The device will also be
available on the company website along with a two-year equipment
The new smartphone, which is based on
) popular Android 4.1 platform, supports single-touch NFC (Near
field communication) connector facilitating the sharing of music,
videos and photos across other NFC inbuilt devices like TV,
tablets and smartphones.
The new Sony handset is integrated with 1.5 GHz asynchronous
quad-core Snapdragon S4 Pro processor, which supports better
graphics and enhances battery efficiency. Moreover, the
smartphone also features a 13 MP camera with 5-inch full HD
Reality Display screen.
In the recently concluded quarter, Cincinnati Bell reported
mixed financial results with the bottom line missing the Zacks
Consensus Estimate but the top line surpassing the same.
Wireless revenues declined 17.0% year over year to $56.58
million due to lower equipment sales (down 50%) and service (down
13%) revenues. Moreover, wireless subscribers during the quarter
also declined by 13% year over year to 397,800.
So, in order to boost its subscriber growth, Cincinnati Bell
is strengthening its smartphone portfolio by launching such
high-end devices which will not only drive its equipment sales
but will also accelerate its service revenues. Moreover, it will
also allow the company to counter threats from big industry
) and Verizon Wireless.
Cincinnati Bell holds Zacks Rank #3 (Hold) rating.
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