Church & Dwight Co. Inc.
) and Major League Baseball Properties ("MLBP") announced the
penning of a multi-category and multi-year sponsorship agreement
CHURCH & DWIGHT (CHD): Free Stock Analysis
COLGATE PALMOLI (CL): Free Stock Analysis
CLOROX CO (CLX): Free Stock Analysis Report
PROCTER & GAMBL (PG): Free Stock Analysis
To read this article on Zacks.com click here.
As per the agreement, Church and Dwight's brands, namely ARM
& HAMMER and OxiClean will serve as "The Official Laundry
Detergent and Stain Remover of MLB," making it CHD's biggest
sponsorship contract. Also, for MLBP, across various categories
like pet, fabric and oral care, this deal is the first of its
This collaboration is set to bring together two American icons
and appeal to families in a different way.
This multi-year deal entails the use of MLB logos, team relations
and official sponsorship status. Further, throughout the regular
season, families will be directly associated on-site at MLB's
signature events like World Series and the All Star Game and also
at select MLB ballparks.
The Minnesota Twins, New York Yankees and Cincinnati Reds will be
team partners for Church and Dwight, whose activation will be
backed by retail display opportunities, national advertising
campaigns, all designed as per MLB themes. Apart from this,
Church and Dwight will offer licensed Oral Care products.
Additionally, the company will extend the collaboration with
MLB's "Breaking Barriers" program. Under the program, the company
will make a donation of $1,50,000 every year, from 2014-2016.
Through an essay writing contest, Breaking Barriers will identify
students belonging to standards 4 - 9 who display remarkable
perseverance in battling hurdles in their lives. The program has
already reached over 22 million children and 2.9 million tutors
in the U.S., Puerto Rico and Canada.
According to the Executive Vice President, Business, Major League
Baseball, Church & Dwight possesses strong brands which are
leaders in their respective industries and enjoy popularity among
the families filling the MLB ballparks every year. Currently,
Church & Dwight, which competes with
The Clorox Company
Procter & Gamble Company
), carries a Zacks Rank #3 (Hold).