Silver Spring, Maryland-based
Choice Hotels International Inc.
(CHH) recently inked a marketing agreement with
) operational arm Bluegreen Vacations and Bluegreen Resorts
Management, Inc. This association is the first ever relationship
Choice Hotels has entered into with a timeshare company.
By virtue of this alliance, 21 Bluegreen Vacation Club resorts
will be included as properties in the Choice Hotels Ascend Hotel
Collection. Bluegreen will continue to manage and operate these
21 resorts while broadening the destinations available in the
Ascend Hotel Collection to include Aruba, Las Vegas, Miami,
Orlando, Cape Cod, Phoenix, Savannah, GA, Myrtle Beach, S.C. and
As per the agreement, the timeshare company, Bluegreen Vacations
will be engaged in offering vacation ownership services to the
The latest properties from Ascend Hotel Collection will offer
various options for entertainment including beach, golf, city,
family, gaming, culinary, historical and eco tourism. These
resorts will feature fitness centers, spa services, restaurants,
lounges and various other amenities.
With this agreement, the members of Bluegreen Vacations'
TravelerPlus facility will be able to avail the company's Choice
Privileges program, which ensures free accessibility to 75 Ascend
Hotel Collection and 6,200 Choice hotels.
Ascend Hotel Collection, the upscale boutique style property,
currently operates 95 hotels worldwide with seven hotels based in
Canada and the rest in Latin America and Scandinavia. During
2012, Ascend Hotel Collection collaborated with eight companies
and penned 21 new membership contracts in developed markets.
Exiting first-quarter 2013, the brand will have nearly 100
properties internationally and 24 membership contracts.
Recently, Choice Hotels added a new property named Postcard Inn
hotel under its Ascend Hotel Collection brand in St. Pete Beach,
FL. It has also entered into agreements for launching new hotels
in North and South Carolina. Further, the company is planning to
expand its foothold in Carmel and Napa, CA, and Sedona, AZ.
Management stated that this agreement would help further enhance
the company's upscale brands and extend its coverage in the
Choice Hotels carries a Zacks Rank #1 (Strong Buy). Various other
hoteliers who are also trying to expand their businesses further
Starwood Hotels & Resorts
Intercontinental Hotels Group
). All these stocks also carry a Zacks Rank #1 (Strong Buy).
(We are reissuing this article to correct a mistake. The
original article, issued Friday, Jan 25, 2013, should no longer
be relied upon.)
BLUEGREEN CORP (BXG): Free Stock Analysis
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
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