Silver Spring, Maryland-based
Choice Hotels International Inc.
) recently inked a marketing agreement with
) operational arm Bluegreen Vacations and Bluegreen Resorts
Management, Inc. This association is the first ever relationship
Choice Hotels has entered into with a timeshare company.
By virtue of this alliance, the company will be in charge of
21 Bluegreen Vacation Club Resorts. Choice Hotels will be
operating these 21 resorts under its Ascend Hotel Collection
brand across various travel destinations including Aruba, Las
Vegas, Miami, Orlando, Cape Cod, Phoenix, Savannah, Ga. and
Myrtle Beach, S.C.
As per the agreement, the timeshare company, Bluegreen
Vacations will be engaged in offering vacation ownership services
to the company.
The latest properties from Ascend Hotel Collection will offer
various options for entertainment including beach, golf, city,
family, gaming, culinary, historical and eco tourism. These
resorts will feature fitness centers, spa services, restaurants,
lounges and various other amenities.
With this agreement, the members of Bluegreen Vacations'
TravelerPlus facility will be able to avail the company's Choice
Privileges program, which ensures free accessibility to 75 Ascend
Hotel Collection and 6,200 Choice hotels.
Ascend Hotel Collection, the upscale boutique style property,
currently operates 95 hotels worldwide with seven hotels based in
Canada and the rest in Latin America and Scandinavia. During
2012, Ascend Hotel Collection collaborated with eight companies
and penned 21 new membership contracts in developed markets.
Exiting first-quarter 2013, the brand will have nearly 100
properties internationally and 24 membership contracts.
Recently, Choice Hotels added a new property named Postcard
Inn hotel under its Ascend Hotel Collection brand in St. Pete
Beach, Florida. It has also entered into agreements for launching
new hotels in North and South Carolina. Further, the company is
planning to expand its foothold in Carmel, and Napa, CA., and
Management stated that this agreement would help further
enhance the company's upscale brands and extend its coverage in
the leading markets.
Choice Hotels carries a Zacks Rank #1 (Strong Buy). Various
other hoteliers who are also trying to expand their businesses
Starwood Hotels & Resorts Worldwide Inc.
Intercontinental Hotels Group plc
). All these stocks also carry a Zacks Rank #1 (Strong Buy).
BLUEGREEN CORP (BXG): Free Stock Analysis
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
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