In a bid to augment its European portfolio, Silver Spring,
Choice Hotels International Inc.
) recently inked a franchise agreement with Akkeron Hotels Group
Limited. By virtue of this alliance, the company will be in
charge of nine U.K. based Akkeron properties.
Positioned in Bristol, Bury St. Edmunds, Colchester,
Peterborough and Kings Lynn, five Akkeron branded properties will
be running under the company's Quality brand while Winchester,
Darlington, Ringwood and Stevenage based on other four properties
will be operating under the Clarion Collection brand. The company
will start operating these properties by the end of this
With this agreement, the company's UK hotel portfolio will
witness an increase of 25% annually with the inclusion of 611 new
guestrooms. This agreement is in line with the company's strategy
to further expand its business in Europe.
In Europe, Choice Hotels operates under various brand names
like Comfort Inn, Comfort Suites, Quality and Clarion. Nearly 500
hotels are now under the franchise agreement with the company in
Recently, Choice Hotels inked a marketing agreement with
) operational arm Bluegreen Vacations and Bluegreen Resorts
As per the agreement, the company will be operating 21
Bluegreen Vacation Club Resorts under its Ascend Hotel Collection
brand across various travel destinations including Aruba, Las
Vegas, Miami, Orlando, Cape Cod, Phoenix, Savannah, Ga. and
Myrtle Beach, S.C.
As of Sept 30, 2012, Choice Hotels, the leading franchisor of
hotel properties, has franchised around 6,199 hotels.
Choice Hotels carries a Zacks Rank #2 (Buy). Various other
hoteliers who are also trying to expand their businesses further,
Hyatt Hotels Corporation
) which carry a Zacks Rank #2 (Buy) and
The Marcus Corporation
) which holds a Zacks Rank #1 (Strong Buy).
BLUEGREEN CORP (BXG): Free Stock Analysis
CHOICE HTL INTL (CHH): Free Stock Analysis
HYATT HOTELS CP (H): Free Stock Analysis
MARCUS CORP (MCS): Free Stock Analysis Report
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