Choice Hotels International Inc.
) boutique style brand - Ascend Hotel Collection (luxury,
design-led and contemporary facilities) - recently unveiled a new
hotel in Calgary, Canada. Christened Hotel Elan, the new property
is the first Ascend Hotel branded property in the city.
Strategically positioned at the Beltline District, Hotel Elan
is near Uptown 17th Avenue and is in proximity to Calgary Tower,
University of Calgary and Downtown Calgary. We expect the
strategic position, wide range of amenities offered at the
62-room hotel and its contemporary ambience to create a strong
guest base, going ahead.
Choice Hotels has set a trend in hotel design with its
high-end, historic and boutique style Ascend Collection brand.
Since its launch in Jan 2008, the brand has built a substantial
development pipeline especially in the international market and
is poised to benefit from the increase in demand for hotels,
going forward. Year-to-date, Ascend Hotel has added 30 hotels to
its portfolio with its entry into Las Vegas, Napa Valley, Sedona
With this latest inclusion, the Ascend Hotel will have 100
hotels spread across the U.S., Canada, the Caribbean, Europe and
Central America. As a part of the Choice Hotels group, these
properties get to reap the benefits of its much greater scale,
its industry leading reservations and marketing system, as well
as the rewards from their loyalty program.
Several other hoteliers including
Intercontinental Hotels Group plc
Starwood Hotels & Resorts Worldwide Inc.
) have introduced similar contemporary lifestyle brand concepts
like Ascend Hotel. These brands are Holiday Inn and Four Points
by Sheraton, Intercontinental Hotels and Starwood,
Choice Hotels currently carries a Zacks Rank #3 (Hold).
Another hotelier that is likely to perform well in the future is
Marriott Vacations Worldwide Corp.
) with a Zacks Rank #1 (Strong Buy).
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
MARRIOT VAC WW (VAC): Free Stock Analysis
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