In a bid to augment its portfolio,
Choice Hotels International Inc.
) recently launched 46 refurbished Choice branded properties in
collaboration with Colony Capital LLC, Colony Financial Inc. and
Positioned in various places like Alabama, Florida, Georgia,
Illinois, Indiana, Kentucky, Louisiana, Mississippi, North and
South Carolina, Tennessee and Virginia, these hotels were
previously operating under the Jameson Inns brand. Now, 42 hotels
are running under the company's Quality Inn hotels brand while
other four properties are currently under the Comfort Inn hotels
and Econo Lodge hotels.
Aimbridge Hospitality will be engaged in controlling and
managing the operations of these 46 Choice branded properties.
The guest counts for these renovated hotels are expected to
improve significantly in response to new hotel designs.
Silver Spring, Maryland-based Choice Hotels, the leading
franchisor of hotel properties, operates under a wide range of
brands like Comfort Inn, Comfort Suites, Quality, Clarion, Sleep
Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended
Stay Hotel, Cambria Suites and Ascend Collection. This agreement
would help further enhance its upscale brands.
Earlier in third-quarter 2012, the company unveiled as many as
76 franchised hotels across seven countries including Australia,
Canada, France, Lithuania, Mexico, New Zealand and Switzerland
and 26 states. Moreover, the company has inked 89 agreements
locally, which represents an increase of 13% year over year.
As of Sept 30, 2012, Choice Hotels International has
franchised around 6,199 hotels, while 360 hotels remain under
construction, or have been approved for development in U.S.
Choice Hotels carries a Zacks Rank #1 (Strong Buy). There are
various other hoteliers who are also trying to expand their
businesses further including
Starwood Hotels & Resorts Worldwide Inc.
Intercontinental Hotels Group plc
The Marcus Corporation
). All these stocks also carry a Zacks Rank #1 (Strong Buy).
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
MARCUS CORP (MCS): Free Stock Analysis Report
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