With improving economic conditions, the hotel industry seems
to be growing in the U.S. Revenue per available room is improving
due to lower supply, strong demand and constant higher pricing in
the country. In order to benefit from such lucrative
opportunities, leading hotelier
Choice Hotels International Inc.
) is consistently trying to grow on the national front.
The company has been taking significant initiatives to expand
the presence of its independently owned and operated high-end,
historic and boutique style Ascend Collection brand. In this
regard, Choice Hotels recently launched 5 properties under the
brand across the U.S.
These properties - La Posada Lodge & Casitas, Parc England
Boutique Hotel, Salvatore's Garden Place Hotel, Port Inn and
Atherton Hotel - are located in Tucson, Ariz., Central Louisiana,
La., Buffalo, N.Y., Portsmouth, N.H., and State College, Penn.,
This Zacks Rank #2 (Buy) company has set a trend in hotel
design with the Ascend Collection brand. Since its Jan 2008
launch, the brand has built a substantial development pipeline
and is poised to benefit from the increase in demand for hotels,
With this latest inclusion, the Ascend Hotel will have 121
hotels spread across the U.S., Canada, the Caribbean, Europe and
Central America. As part of the Choice Hotels group, these
properties get to reap the benefits of its much greater scale,
its industry leading reservations and marketing system, as well
as the rewards from their loyalty program.
Several other hoteliers including
Intercontinental Hotels Group plc
Starwood Hotels & Resorts Worldwide Inc.
Marriott International, Inc.
) have also introduced similar contemporary lifestyle brand
concepts like Ascend Hotel. These brands are Holiday Inn, Four
Points by Sheraton and Autograph Collection by Intercontinental
Hotels and Starwood and Marriott, respectively.
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
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