Premier Chinese advertising services provider
VisionChina Media Inc.
) recently forged a strategic partnership with China United
Network Communications Group Co. Ltd., the second largest mobile
communications operator in the country, to extend its national
WIFI service networks on the public transit platform in China
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The deal facilitates a seamless collaboration across mobile
communications and mobile broadband and aims to launch WIFI
service networks on public transit across China. The contract
entails the mobile communications operator to devote its advanced
3G and 4G networks nationwide to support the development of
VisionChina's designated national WIFI networks. These WIFI
networks will be indigenously built by VisionChina on its
existing nationwide mobile television media networks. The
advertising firm expects to fully leverage its unique content
creation expertise to provide commuters with enhanced interactive
experiences along with high-speed mobile Internet access and
other value-added mobile communication services.
The tactical move to rope in the services of the leading
telecommunications operator is largely driven by demographic data
that reveal an average daily commuting time of 50 minutes on
public transit system such as buses and subways by millions of
Chinese passengers. The partnership will enable VisionChina to
successfully implement its mobile Internet strategy and extend
its national footprint by allowing passengers an opportunity to
enjoy a wide range of interactive activities via their mobile
As one of the largest out-of-home advertising networks,
VisionChina provides digital mobile television broadcasts to
deliver content and advertising to display on mass transportation
systems such as buses and subway networks. It also offers
services to networks that deliver real-time programming including
news briefs, stock market updates, weather and traffic
information, sports highlights and entertainment shows mixed with
VisionChina currently has a Zacks Rank #3 (Hold). Other stocks
that look promising and are worth considering now include
Marin Software Inc.
MDC Partners Inc.
Lamar Advertising Co.
), each carrying a Zacks Rank #2 (Buy).