Educational child care franchise leader reflects on strong
year; projects positive industry growth
BALTIMORE, MD
- With strong and steady growth in 2012, Kiddie Academy Domestic
Franchising announces its plan to focus on franchise and brand
development in 2013.
After opening 14 new academies, including a first in
Massachusetts, increased revenues by the vast majority of the
system and awarding over 25 new Preliminary Franchise Agreements,
Kiddie Academy enjoyed a successful 2012 and forecasts even more
growth this year.
In addition to expansion, the company launched several new
programs aimed at better serving their customers and their
franchisees, including:
-
KA/Luminate
- A new online financial analysis tool offered to all
franchisees
- Michelle Obama's
Let's Move!
- A concentrated focus on Kiddie Academy's
Life Essentials® Health & Fitness
pillar, with over 80% of the system being recognized as
participants in the national initiative
-
Music & More
, powered by Kindermusik - a powerful at-home, online component
was introduced to customers
- A
"mobilized" website
was launched and a completely redesigned website is near
completion
- Franchise development has continued its efforts to design a
New Franchise Referral Program
, which has already gained traction in several markets
"We know that our current franchisees and the type of
prospective franchisees we're attracting are dedicated to early
childhood education. Our success and growth is a testament to
their commitment to providing high-quality, educational child
care, and it's our responsibility to provide them with programs
that will aid in the goal," said Sue Hilger, vice president of
franchise development for Kiddie Academy.
Kiddie Academy, founded in 1981, began with the idea to
combine learning with child care, and made a commitment to be a
leader in the industry. Kiddie Academy has developed a
comprehensive, education-based child care program for its
academies, called
Life Essentials®
.
Life Essentials
is Kiddie Academy's educational philosophy based on four pillars:
developmentally appropriate curriculum, character education,
technology education, and health and fitness that together help
prepare children for life. According to Claire Haas, vice
president of education, the program emphasizes learning through
play and the development of the whole child.