As part of its continued brand revitalization initiative,
Marriott International Inc.
) recently completed the $40 million makeover of Chicago Marriott
Ideally situated at West Higgins Road in Chicago, Chicago
Marriott O'Hare enjoys excellent positioning. The hotel which is
in proximity to the O'Hare International Airport, Donald E.
Stephens Convention Center and downtown, has witnessed high
footfall for the last 50 years.
Chicago Marriott O'Hare's all 470 rooms including suites,
6,400 square feet of meeting space, lounge, pool, lobby as well
as the fitness center underwent a complete renovation. Since
Chicago is one of the prime destinations for leisure travelers
and business meetings, we believe the overhaul of this property
is a strategic decision.
In order to offer improved travel experience and enhance its
traffic, the hotelier is diligently working on its assets. At
present, several Marriott-branded properties are going through
extensive renovation, which will likely boost revenue per
available room once they are fully refurbished. Marriott is
primarily focusing on reviving its older properties operating in
dynamic markets in order to maintain consistency with the newer
In Aug 2013, the Zacks Rank #3 (Hold) company decided to go
forward with an extensive $30 million makeover plan for Detroit
Marriott at the Renaissance Center in Detroit, Mich. The project
will begin in Feb 2014 and is expected to be completed by
Starwood Hotels & Resorts Inc.
), one of the leading players in the hotel industry, is also
committed to refurbish most of its properties under its several
brands including W, The Luxury Collection, Sheraton and Westin.
These renovations aim at improving guest satisfaction and
enhancing the hotel's position in a cut-throat environment.
Some other hoteliers which are going to perform well, going
Hyatt Hotels Corporation
China Lodging Group, Limited
). Both the stocks carry a Zacks Rank #2 (Buy).
HYATT HOTELS CP (H): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
CHINA LODGING (HTHT): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
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