International Business Machines Corp
) announced that it has deployed its Big Data analytics solutions
The Cheesecake Factory Inc
), which operates a chain of more than 175 restaurants in the
Leveraging IBM's Big Data analytics solutions, the restaurant
chain can now examine large amounts of varied data generated in
the process of running its business, including to the
transportation and logistics involved.
Analyzing these data sets will provide The Cheesecake factory
a competitive edge over its rivals and result in business
benefits, such as better quality food and services to its
Separately, to build on the Big Data initiatives, IBM is
offering one-year free access to cloud-based IBM Digital
Analytics to its business partners. The technology will help
IBM's clients to analyze large sets of data and structure them
into a meaningful pattern that would help businesses in creating
Large organizations are always on the look out for efficient
ways to manage the vast amounts of data that are generated during
business processes so they are available for reference purposes
to take quick and effective business decisions. This presents the
big data management companies such as IBM,
) an enormous opportunity.
IBM's initiatives on Big data analytics should be positive for
the company, as a number of research firms have predicted that
global IT spending in the near term would be driven by spending
on Big Data. Research firm IDC expects the Big Data market to
grow at a CAGR of 31.7% to reach $23.8 billion in 2016. Moreover,
Gartner expects global IT spending in 2014 to be driven by Big
Data to $3.8 trillion.
We believe that IBM's comprehensive product portfolio will
boost its market share going forward. However, a volatile
macro-economic environment, continued weakness in the domestic
market and the Euro zone are the near term headwinds.
Currently, IBM has a Zacks Rank #3 (Hold).
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