) food ingredient business Nutrinova recently introduced Qorus
sweetener system, which claims to allow companies offer
low-calorie items while maintaining the authentic taste.
Qorus balances sweetness and authentic flavor of end food
products without changing its taste or nutritional value. The
initial Qorus products will target the flavored milk and yogurt
Given its versatility, Qorus can function under several
formulating and processing conditions. Thus it provides a freedom
to innovate new products without any restrictions; a feature that
makes Qorus score over other sweeteners. Qorus will be launched
at the Institute of Food Technologists (IFT) Annual Meeting and
Food Expo scheduled from 13-16 Jul in Chicago.
Celanese's Nutrinova business is a premier producer of
potassium sorbates and sorbic acid and the inventor of acesulfame
potassium. Nutrinova has been in the business for over 50 years
as an innovative solution provider for all sweetening and
Celanese is one of the world's largest producers of acetyl
products, as well as a leading global producer of
high-performance engineered polymers. The company is also the
world leader in VAM and acetic acid production, with market
shares of roughly 30% and 28%, respectively.
Celanese's first-quarter 2013 adjusted earnings outpaced the
Zacks Consensus Estimate, but sales missed the expectations.
While Celanese envisions challenging economic conditions ahead,
it also expects earnings to rise on the back of company-specific
Celanese plans to cut costs and increase plants' efficiency to
counter weak demand. Moreover, it is aggressively expanding
capacity in the emerging Asian markets. The company's strong
presence in emerging markets should enable it to deliver
incremental earnings in 2013. The company is also committed to
boost shareholder returns through higher dividend payouts. The
introduction of Qorus will be a breakthrough in the food industry
and definitely provide a competitive edge for Celanese.
Celanese retains a Zacks Rank #3 (Hold). Other companies in
the chemical industry worth considering are
Cytec Industries Inc.
). All of them hold Zacks Rank #2 (Buy).
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