In order to boost their business, several U.S.-based
restaurateurs are focusing on unit expansion. Casual dining and
CEC Entertainment Inc.
), is also on an expansion spree for quite some time. With the
resurgence of consumer confidence, management has accelerated its
unit openings and unveiled 13 units in the U.S. in 2013 and has
plans to open more worldwide in 2014.
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Recently, the company unveiled four new restaurants across the
country under its Chuck E. Cheese's brand. Two of these
restaurants are located in Florida, one in Texas and one in New
York. In Florida, the company has opened one outlet in Port
Orange and the other one in West Palm Beach, thus bringing the
total number of outlets in the state to 29. The third restaurant
is located in Bronx, N.Y., which takes the tally of CEC
restaurants in the state to 23. El Paso, Texas is the location
for the last opening and is the third CEC restaurant in the
Apart from providing a variety of dining options which include
pizza, sandwiches, salads, and desserts, the company aims at
entertaining its guests. Each restaurant thus offers games and
entertainment shows. In Sep 2013, the company entered into a
partnership with Reel FX and Relativity, a movie studio that
develops and produces animated films to provide exclusive "Free
Birds" merchandise at its outlets.
There are various other restaurateurs that are frequently opening
new restaurants in the domestic market. One of them
Red Robin Gourmet Burgers Inc.
) recently declared that it is set to open a restaurant in
Rochester, NY. Located in the Greece Ridge Center Drive, this
will be the second Red Robin restaurant in Rochester.
CEC Entertainment presently has a Zacks Rank #3 (Hold). Some
better-ranked stocks in the industry include
Fiesta Restaurant Group, Inc.
The Cheesecake Factory Incorporated
). While Fiesta Restaurant Group carries a Zacks Rank #1 (Strong
Buy), The Cheesecake Factory holds a Zacks Rank #2 (Buy).