CBS, Warner Brothers scramble to ensure cash cow "Two and a Half Men" survives


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Charlie Sheen's very public meltdown this past month brought production on his hit television show "Two and a Half Men" to a halt. The actor was fired from the show late last month following disparaging comments he made about the sitcom's showrunner, and this week the companies behind television's most popular comedy have made headway in keeping the show alive for the upcoming fall season, according to a recent report.

The Wall Street Journal reports that show co-creator Chuck Lorre is in the process of reworking the show's premise to make it work without Sheen in his iconic role. Citing unnamed sources, the news publication said at least one idea would add another cast member to the show instead of recasting Sheen's role.

It is unlikely that Sheen will be rehired to the show following the public spectacle that resulted in the actor accumulating millions of Twitter followers and embarking on a country-wide comedy tour. However, the show is a major cash cow for Warner Brothers, which produces the show, and CBS ( CBS ) which airs it; the former has brought in over $1 billion in licensing fees since the show's debut in 2003, and could lose out on potential future revenue if the show is cancelled.

CBS has cultivated a night of comedies around "Two and a Half Men," and last season charged over $200,000 for 30-second commercials during new episodes.

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This article appears in: News Headlines , Travel and Lifestyle , US Markets

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