) recently released Q1 2011 earnings, with an encouraging profit
margin outlook that prompted an upgrade to our CBS stock price
estimate, which now stands at
. Below we take a look at the recent performance of the company's
U.S. broadcast TV network (the CBS Network). CBS competes with
companies like Disney (
), News Corp. (
), Time Warner (
) and Viacom (
Our price estimate for CBS' stock, at $27.49
, is roughly in line with market price.
CBS Leading in Several Genres; We Expect Continued High
We estimate that the CBS Network constitutes about 16% of CBS'
During the recent earnings announcement, CBS management
The CBS Television Network continues to be number one and the
only network to be up in viewers this season. We have success
across the board in every genre. We have the number one scripted
series, the number one drama, the number one sitcom, the number
one news sitcom, the number one news magazine and the number one
most-watched scripted series every single night of the week. As
we look into the future, our schedule is set up to succeed for a
In addition to this, management mentioned that the CBS Network
(and broadcast networks in general) is continuing to draw
viewership as a result of big event programming. Couple this with
continued momentum in the advertising marketplace and things look
bright for CBS. Overall we expect viewership to increase steadily
in the years ahead, driven by the above-mentioned factors.
You can drag the trend line in the modifiable chart above to see
how changes in
can affect CBS' stock value.
See our complete analysis for CBS' stock here