Holland America Line, one of the most famous cruise lines of
), recently launched a promotional initiative to boost its guest
count during the sailing period of 2014. Under the program, named
Above and Beyond, the customers will be able to avail four
different promotional offers valid from Jun to Dec 2014.
These offers are valid for the following itineraries - Alaska,
Land+Sea Journeys, Asia, Australia/New Zealand, Canada/New
England, Caribbean, Europe, Hawaii/Tahiti, Mexico, Panama Canal
and South America.
Guests who reserve the stateroom in selected European cruises
will be given a complimentary Signature Beverage Package. For
other itineraries, Holland America will offer a credit facility
of $400 per stateroom exclusively for onboard spending. For some
selective destinations, the cruise line will offer free or
lowered fares for the third and fourth person of a family.
Moreover, a 10% discount on shore excursions prior to the end of
Feb 2014 has also been included in the promotional offerings.
Apart from this, Holland America has halved the deposit
Operating in the cruise industry for more than 140 years,
Holland America is one of the most popular luxury cruise lines.
It is also a member of the marketing group, World's Leading
Cruise Lines. Boasting nearly 15 ships, Holland America Line
offers nearly 500 cruises across 98 countries around the world.
Carnival is set to add a new vehicle under the line in Feb
Carnival is the largest and historically the most profitable
cruise operator in the world. Carnival's another cruise line,
Carnival Cruise Lines, has recently entered into a partnership
with Dr. Seuss Enterprises to provide a variety of exciting and
immersive dining and entertainment experiences on its fleet of 24
Another cruise operator,
Royal Caribbean Cruises Ltd.
), has also undertaken a host of brand building initiatives such
as initiating a travel agent outreach program in June, a vacation
guarantee program and a marketing campaign on prime time to boost
Other Stocks to Consider
Carnival Corporation carries a Zacks Rank #3 (Hold). Some
better-ranked stocks in the leisure and recreational service
Town Sports International Holdings Inc.
SeaWorld Entertainment, Inc.
). Both the stocks hold a Zacks Rank #2 (Buy).
CARNIVAL CORP (CCL): Free Stock Analysis
TOWN SPORTS INT (CLUB): Free Stock Analysis
ROYAL CARIBBEAN (RCL): Free Stock Analysis
SEAWORLD ENTERT (SEAS): Free Stock Analysis
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